Nowadays technology has a considerable impact on how we perform in our daily routines, but it has also changed the business environment by introducing the well-known ‘digital transformation’ concept.

For the entire region and particularly for UAE, the prioritization of digital transformation became a part of its wider national economic development, where many industries are taking advantage of the added value of technology. This direction is not seen as a matter of cost but as an investment, highlighting the capacity for innovation and development.

For over 40 years we see how the fear of change and enhancement determines the traditional companies do not know how or in what technology to invest, doubting the emergence and success of new technologically based competitors. However, the pandemics and the new socio-economical situation push many sectors and industries to welcome digital growth, embracing new technologies and creating new revenue streams.